my brand yellow logo

The soul of the visual identity

Because I believe the professional part of a person is the extent of his features, my brand reflects me

My Logo

Designing a logo for yourself can be challenging. As designers, we often strive for perfection, always feeling there’s room for improvement. I was no exception to this.

I took some time to reflect on my core values and strengths as both a person and a professional. This introspection illuminated the path ahead.

The logo of my brand was built thinking about these characteristics:

  • yellow – energy, vitality, and positivism.

  • circles with transparencies – movement and dynamism.

  • white “L” with perfect circular curvatures – perfectionism and lightness.

  • Gotham Light typography – modernity and simplicity.

my brand yellow logo

Curriculum Vitae Resumè

Aligned with the visual identity, I designed my resumè. With the predomination of white color, the simple and clean design is an essential presence on the design communicative line.

Simple and clean design

Curriculum Vitae Yellow and white

Portfolio

My portfolio also has the visual graphic line from my brand but with a strong visual impact. Its organization by theme helps make it easy to understand. The most relevant work or project has a link for more information.

As a lover of quotes, I have chosen to introduce each theme with a relevant quote to provide context and inspiration. This is consistent with my resume, which likewise incorporates quotes to provide a self-description.

Strong and organized

portfolio design with yellow cover