Establishing an effective communication
Communicating in an effective mode means captivating the audience
About the project
This project/partnership was created in February 2022 with a healthcare association. Its main objective is to promote unity in corporate visual identity and professional presence in social media.
First steps taken
Created materials
Visual Identity Manual
So, the first move was to create the basic graphic communicative line. I started with the elaboration to define the major aspects of secure consistency in communication material.
Social media posts
The main material I developed is for social media platforms in a cross-resolution.
The content writing is done as a service but aligns with the subject required by the association’s communicative team.
The most common purpose for the graphic design service of the posts is to disseminate information about the represented professions and to contribute to increasing health literacy across the Portuguese population.
Since this partnership started, the association’s social media metrics show an increase in followers and engagement.
But then, every once in a while, there are other requests. Regarding motion design, I recently developed an election campaign. The purpose was to incentivize participation in association activities and elections.