Childhood cancer thematic lighter with animation
Lighten heavy subjects with moving visuals
About the project
Literacy in healthcare has been a hot topic on social media. To address this issue, some healthcare organizations have started creating relevant content related to social media posts.
Childhood Cancer Day was arriving and to signalize it was proposed to me to elaborate an informational post about the theme. Because cancer is a special theme for me, I became automatically excited and committed to this work.
Talking about such a delicate subject is always difficult, but I saw that motion graphics could be a helpful way. After completing the information and optimizing it, I started to look for inspiration for the best approach.
Child things as a visual base
Children have in everything they do lightness and simplicity. Nothing better than this to be the base for starting a motion design inspiration.
The way to achieve the visual light that I pretended was by choosing images that transmit serenity and hope. The implementing animations should be aligned with those concepts: soft and have a touch of childishness.
The final compilation
The final animated video was very welcomed on social media and by the target audience, which is a good reward for the work done.
The topics were statistics, types of cancers, and differentiation features.
You can see the video here or posted on its Instagram account owner.