houdini logo colorful

A Spellbinding Fusion of Visual Identity & Tech

Adding magical layers to the real world and revealing them to users through their digital devices

About the project

Houdini was a famous magician, and because this project has his name, it promises to be magical for its users.
The Houdini project aims to reinforce research, technological development, and innovation by providing immersive and interactive experiences, whether in person or remotely, through augmented reality technology and voice interaction. The European Union co-financed it.

I worked on this project through ByAR – Augmented Your Reality. My role was to design the visual identity and the interfaces of the apps.

This project was developed as a team member of ByAR – Augmented Your Reality, where I worked as a designer. All rights reserved.

user view when experience Augmented reality

Logo

The starting point was to select the concept to incorporate: Augmented Reality, technology, and a New World/Universe.
Another important point was the colors to incorporate and could give force to the selected concepts.

So the logo incorporates:

  • futuristic and technology pallet color – reinforce the concepts incorporated and create morphism of “one world inside another world.

  • circle cut by a fusion with linear cube edges – a world of augmented reality.

  • half circle as a sphere support with electronic conductors, circles in the edges – reinforce the idea of a world and connection to technology.

  • personalized typography, rounded and electronic circles – align with the electronic concept circuit and technology.

houdini logo concept
houdini logo concept fusion
houdini logo colorful

Stationary

The visual identity started to take shape with the flyer design. White space and light elements predominate in the design canvas. The simple and clean design became essential to the design communicative line.

rollup with elements from houdini logo colorful
flyer with elements from houdini logo colorful

Application

The application had two parts:

  • Backoffice – where the user can scan the room and introduce the contents as augmented reality. Another part is where he can upload the content.

  • user visits – where the final user could experience augmented reality and technology and learn about the history and heritage.

The application interface was designed according to the visual identity. Also, I developed iconography considering the usability and the engaging user experience.

Backoffice

back office from houdini
backoffice view from houdini

Room Scan

scan room from houdini
scan room from houdini

Interactive Visit

user view from game houdini
user view from game houdini