Magazine reflecting the branding’s voice
Visual identity should be recognized in all communicative piece
About the project
In early 2022, I partnered with a healthcare association to redesign their trimestral magazine and to do its pagination. The project aimed to create a visually appealing and informative publication aligned with the association’s newly established brand identity.
Prior to the redesign, the association managed the magazine’s pagination internally. By taking over this responsibility, I was able to implement a more cohesive and professional design approach that complemented the overall visual identity.
The process
As the designer responsible for the association’s visual identity, I was well-positioned to oversee the redesign of its pagination. By aligning the magazine’s design elements with the established brand identity, I created a cohesive and visually appealing layout.
After I analyzed the content, I suggested reorganizing it into thematic sections to improve the magazine’s readability and organization. This new structure enhanced the user experience and made the magazine more engaging for readers.
The magazine has been distributed by a digital channel platform in flipbook mode, offering users a familiar experience while leveraging the benefits of digital technology. However, the choice of font size presented a challenge, as the recommended size for mobile devices differed from the characteristic size for scientific articles. By client choice and having in mind their objective of being a scientific magazine, the size was chosen according to this.
Throughout time I have been responsible for the magazine’s pagination. I closely collaborated with the association to ensure that the magazine’s design met their objectives and expectations.
The final result
The client was highly pleased with the final outcome of the magazine redesign, as their associates recognized the significant improvements in its design and overall quality.
You can consult Radiation magazine on the association account Issuu platform.
For more details click here.
